NFB | Sonic Identity
Working with the NFB and directing duo Anecdote, a new sonic identity was developed for their fall 2023 campaign. The National Film Board of Canada (NFB) is one of the most acclaimed creative centres in the world. In addition to being a public producer and distributor of Canadian content, a talent incubator and a showcase for the country’s filmmakers and artists, it is the caretaker of an accessible, living audiovisual heritage that belongs to all Canadians. T
he NFB is also a key driver of Canada’s audiovisual industry and creative economy. In crafting a new sonic identity for their on demand service, the goal was to bring a modern aesthetic intertwined with their important legacy.
he NFB is also a key driver of Canada’s audiovisual industry and creative economy. In crafting a new sonic identity for their on demand service, the goal was to bring a modern aesthetic intertwined with their important legacy.
Client | National Film Board of Canada
Motion Design | Anecdote
Art Direction & Copywriting | Rethink
Editing | Angel Trasgallo Carpio
Sound Design | Joseph Sims
Client | National Film Board of Canada
Motion Design | Anecdote
Art Direction & Copywriting | Rethink
Editing | Angel Trasgallo Carpio
Sound Design | Joseph Sims