Simucube | Active Pedal

Role | Sound Design & Music



Earlier this year, Bold Partnered with Simucube to create one of their most dynamic and visually captivating product launch trailers to date. Every frame of the ACtive Pedal Pro launch trailer bursts with Energy, Movement and Emotion. High octane sound design dominates the first portion of the film, while elegant and lush score emerge during the final product shots of the film.

This film was awarded an Addy by the American Advertising Federation, for Film, Video and Sound.



Produced and Directed by | BOLD
Animation|Chris Lambeth, Jeff Dotson
Hero Car Model|Lee Rosario
Music and Sound|Joseph Sims